HOW “MANS NOT HOT” TOOK OVER THE WORLD BY SURPRISE. UPCOMING ARTISTS, TAKE NOTE.
This year is a very strong year for music. It’s the first in a while where artists are not topping charts for weeks; every new week brings about hotter hits and that’s a big plus. Unfortunately for upcoming acts and independent artists, its hard to break through the music system. A few artists in previous years have been able to breakthrough with their first singles (Tekno, Patapaa, Kuami Eugene, Kidi etc).
Out of these hit wonders, one name surprised the world and that is Big Shaq. Big Shaq (Michael Dapaah), unknown to many is a comedian and a skit maker. This Ghanaian born, U.K based personality has created a buzz for himself in the U.K by making funny skits on Instagram and by having different characters, he has being able to breakthrough in the comedic world. One of his characters, an underground emcee, Big Shaq released a freestyle on Charlie Sloth’s BBC 1 Xtra and surprisingly, the freestyle took over the world.
Being a smart person, he rode the wave to greatness; released an official single, got a record deal, entered the Itunes charts, toured with Tinie Tempah and took over the BET freestyle booth. How did he achieve this unimaginable feat? Well Loud Sound Ghana developed the theory.
The greatest philosophers in the world have said it time and time without number. Planning changes everything. Michael Dapaah didn’t become big overnight. The #SWIL brand has been going on for years. He made mistakes, flaws and eventually learnt from them.
As an upcoming artist, you need to strategize your goal, capitalize on it and be patient. Eventually your blow up will be massive.
In order to blow up, you need to find a strong hand to hold you. Most mainstream acts had help from labels, producers, DJs, cosigns and other forms.
The Big Shaq name wouldn’t have made it if it wasn’t for Charlie Sloth. Charlie is known as one of the gate keepers of the rap game in London. Fire In The Booth has created a huge buzz for many artists out there and the right form of network could make you.
Michael Dapaah said on The Breakfast Club with Charlamagne The God and Angela Yee that he wouldn’t have made it without his team. All his skits, single and buzz wouldn’t have risen if it wasn’t for his powerful team. The same team helped him get through to the tour, finances and major success. As an upcoming act, your team could be your supporting friends, bloggers or even a management team.
Get yourself at least a financial person, a dj, blogger or publicist, social media person, and a brands man.
Michael Dapaah is not just a name, its a big brand. There is no where you’d go where Mans Not Hot wouldn’t be mentioned. Now he never started from greatness, he gradually built it from many characters.
From Mr. Ofori the Uber Councillor to Mc Quakes the rapper to Big Shaq the roadman. It’s never easy. The number of videos created on Instagram gave us the memory of a strong base. Build your brand from scratch and grow it carefully.
As an upcoming act or an independent artist you are bound to face challenges, flopped shows, low downloads but its a phase. Take my advice form this article and let’s create a strong musical system for success.
Ps. Akwesi Osei is a writer for LoudSoundGh and also the owner for The Health Bro.