Ghanaians don’t understand the music industry and its business – Sarkodie
Multiple award-winning rapper; Sarkodie, has explained why Ghanaian music scene isn’t what it should be comparing to the Nigerian music scene in an interview with bjrlivefm.com
Nigeria does not only have a slew of great music talents but also a very vibrant urban music scene. Songs by Nigerian artistes enjoy so much rotation on radio and television stations across the continent and even beyond that it is fair to say music has become a cultural export for the West African nation.
Experts revealed that music sales in Nigeria for 2015 alone were $56 million which predicts the industry’s revenue could shoot up to 88 million dollars in the next 3 years. The success of Nigerian music has been spurred for the most part by the rise of the afrobeats genre which has become the country’s cultural export.
This has made acts such as D’banj, Tiwa Savage, P-Square and Flavour are household names across the continent and beyond. In recent times in Ghana, it’s has been rumoured severally that, for a Ghanaian musician to break through the vibrant urban music scene in Nigerian, one need to feature a Nigerian artiste.
Speaking to bjrlivefm.com after his Rapperholic concert launch, Ghana’s best rapper, Sarkodie narrated a different story stating why the Ghanaian entertainment industry needs to be helped. In spite of the success of Ghanaian music, the industry at large still needs a few things to spur its growth to the next level.
“I believe solely, like this is my own belief that if we had structure, we would make more money than what we have now” Sarkodie said.
“Nigerians have the zeal to just get things done and they move ahead and the people out there believe in what they’re doing unlike Ghanaians who are yet to understand what they’re actually doing”
The lack of structures here in our country means works by musicians often go unprotected – something Sarkodie, one of Ghana’s most successful locally made-international acts thinks can be avoided if the government showed interest in the music business.
“Nigerians invest, they actually do invest a lot, but down here, Ghanaians don’t and that’s why Nigerians dominate in almost all the entertainment business we see”
“Like I always do, I plead with the media to help get Ghana ‘there’ for instance Nigerians love Nigerian music that’s how come they are able to project their craftsmen and act out there so for instance if we put Ghana there (on the map) and you hear a song from Shatta Wale, you will love it because it’s there and every other person is grooving to it not Ghanaians alone” – he added.
Sarkodie, one of Ghana’s most talented rappers is heading to the Accra International Conference Centre this December 25th for his much talked about Rapperholic Concert. Tickets are said to be low priced, something everyone can afford. Also, there’s an introduction of a VVIP set at the venue for the ‘top guys’ who want to properly relax and ‘ball’ during the show.
This year’s Rapperholic Concert promises to be the Ultimate end of year party that will dazzle all his fans. Patrons will get to see him perform with some of the best in Ghana and across Africa and indulge in great light and sound experience synonymous with the Rapperholic Concert.
Story by @SamcillaBaakojr (bjrlivefm.com)