CharterHouse Blames The Use Of Sarkodie’s Name In Ad On “Dumsor”
The award organizing company; Charter House renders apology to Sarkodie after the rapper took on twitter to free his mind on what he feels is disrespect to him, his career and the Ghanaian music industry. Sarkodie bitterly complained on twitter which got the whole country talking and wondering what is going to happen next. For the first time, Charter House publicly apologized to a Ghanaian artists and admitted their mistakes. They however said the popular “Dumsor” is a factor in this whole thing… Did they apologize because of how Sarkodie handled the issue? Or its just because they have so much respect for the award winning rapper? Which ever way, a conclusion has been drawn in a very matured and serene way. What did we learn from this people? Below is the press release from the Charter House representative; George Quaye… It reads…
The management of Charterhouse expressly apologises for a Vodafone Ghana Music Awards radio commercial that has aired on our station YFM announcing Sarkodie as one of the performing artistes on the night. We would like to expressly state that Sarkodie IS NOT performing at the 16TH VODAFONE GHANA MUSIC AWARDS.
Prior to this, we had been communicating and had met with a member of his management team trying to arrive at a favourable figure. In anticipation of that figure coupled with the unstable power situation in the country plus the long Easter weekend ahead of us, where it would be almost impossible to get a studio to record, we worked ahead and recorded different versions of the 16th VGMA’s final event radio commercial. One with Sarkodie’s name and another without. With our fingers crossed, the ads were all submitted to our media manager.
Unfortunately, we were unable to come to a favourable agreement and parted ways amicably. Our media manager was immediately informed on Thursday evening to send out only the ad that DID NOT HAVE Sarkodie’s name. This, she did except for YFM, where she sent the wrong ad which had Sarkodie’s name. Clearly, it was an error from our end which we have totally admitted.
We hereby unreservedly apologise to Sarkodie, his management friends and fans as well. Measures have been taken to ensure this does not happen again.
FOR CHARTERHOUSE GHANA