Open Letter To Upcoming Artists — Kwame Poku (Scientific)
Kumasi based Dj and radio personality; Kwame Poku (Scientific) of YFm 102.5 (Kumasi) has taken some time off his busy schedules to put out an open letter; which we also classify as very useful tips for artists who are willing to take a different approach to their music career… These are very useful tips and its definitely worth sharing…
I have always loved new music and working with new musical talents. Throughout my few years I have worked as a radio DJ, I have helped out a number of
young talents. These are a few observations I have made on the mistakes new acts make: The music scene in Ghana, is very competitive now, you might not get a hit with your first commercial release, see the first commercial song you make as a way to announce your presence.
Take your time when making your songs, get a coach to help with the song making process (writing, composing, recording etc.) There have been instances where artists have brought me songs that are not ‘good‘ songs, but because the songs have already been recorded and mixed, when I tell them to remake the songs, they get mad.
On talking to a music promoter or DJ for the first time, do not do it through WhatsApp, call the fellow, book a meeting with them and talk. I believe it is in the right sense to make a phone call, than chatting a DJ who doesn’t know you, to help play your song. Don’t send your music through WhatsApp to a DJ, WhatsApp most often messes up the audio quality.
Send your songs to their emails if you cannot deliver them in person. No doubt radio is a powerful tool for song promotion.You do not have to depend solely on radio to promote your song. There are lots of promotional tools online you can use to promote yourself and your music: soundcloud.com, hulkshare.com, reverbnation.com etc. check them out.
There are a lot of music download websites in Ghana now, Urbanroll.net, Ghanandwom.com, Bigxgh.com, loudsoundgh.com, tunesgh.net, Nydjlive.com etc. contact them, they will help you out. Songs like ‘Gangnam Style’ by Korean Pop star PSY, #Selfie by Electronic Dance Music duo Chainsmokers through the internet became viral songs and went on to become billboard hits.
If you can promote your song very well on the internet, your song can become viral (popular on the internet) even before it gets onto the radio. I have been to a lot of recording studios, I see the passion and effort most of you put into the songs you make, I respect that, but now that you cannot making a living from your music, there should be other be other profitable ventures you are into, to help push your dream. I am always available for your comments and any help and I can offer, email me Kwame@kwamepoku.com I wish you well.