Music Video: Efya “Life” Directed by Sony Addo
Efya Unveils The Music Video For Her Song “LIFE” Shot And Directed By Sony Addo:
Ghanaian Afro Neo-Soul/Afrobeat/R&B/Jazz songstress; Efya has finally unveiled the visuals for her song “Life”… Efya takes us in front of a big screen showing us some of the greatest and memorable moments in her life as much as her music career is concerned. The first time I watch Efya perform this song was at the “Live At Jazzhole” in Lagos (Nigeria). The amazing voiced songstress has really made pronounced impacts with her sweet voice!
In an interview with BBC Global Beats, Efya said this song is the first single off her album titled “Love Genesis” and it has won the best female vocalist award at the VGMAs and that makes her really attached to the song. The song is so important to her because it talks about her life in music, from the beginning to where she finds herself now… Efya also said singing for her has been a family attribute and that has been with her since she was at the age of 5…
She realised her talent could take her far when she got in a competition called “Stars Of The Future” which she won and was crowned the winner… Efya took music to a more serious level and this has been the result of the hardwork… The whole Ghana is proud of Efya and she has always made us proud wherever she finds herself. I love the video because it depicts her life through the struggles; and shown to her on a very big screen. If it was judgement day, I think Efya will be very satisfied with what she has done throughout her LIFE… The video was shot and directed by Sony Addo. Watch below and enjoy!